The #IceBucketChallenge for motor neurone disease (MND) has hit newsrooms across Fairfax Media.
The Times journalist Anthony Caggiano was dared to complete the challenge by Dylan Hogarth of the Murray Valley Standard. You can see Dylan’s video here.
Anthony has nominated three other Fairfax Media staff to complete the challenge.
The social media craze sees people post a video online of them pouring a bucket of iced water over their head. They have the right to nominate three others to either do the same, or make a donation in aid of the cause.
Celebrities who have taken up the challenge include Calvin Harris, Lady Gaga, Justin Bieber and Kylie Minogue.
MND Australia said the acronym is the name given to a group of diseases in which the nerve cells (neurones) controlling the muscles that enable us to move, speak, breathe and swallow undergo degeneration and die.
It is also known as Amyotrophic Lateral Sclerosis (ALS) in many parts of the world, and as Lou Gehrig’s disease in the USA.
Research is being performed to find a cure.
If you wish to donate, visit https://www.mndaust.asn.au
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