Hunter role in changing drink habits

29/06/2018 // by admin

Researchers are exploring the role of the iconic Hunter Valley as Australians switch from a nation of beer lovers to wine drinkers.
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Researchers are exploring the role of the iconic Hunter Valley as Australians switch from a nation of beer lovers to wine drinkers.

The University of Newcastle study aims to uncover the region’s history and how Hunter Valley producers had changed the Australian culture by ­creating a taste for their wines.

In the world’s first historical sociological study of region, Vines, Wine and Identity: The Hunter Valley NSW and Changing Australian Taste will enlist the expertise of some of the industry’s most well-known figures, including winemakers Brian McGuigan, Jay Tullock and Phil Ryan.

“Australia is a leader in global wine trade and tourism, and producers across the country have been instrumental in creating a new Australian drinking culture. The Hunter’s role in this changing drinking culture has been pivotal,” chief investigator Professor John Germov said.

“Yet little is known about the Hunter Valley’s wine producing community, or how wine production has shaped regional identity while it has contributed to a change in a national taste for wine.”

The Hunter Valley wine industry includes more than 120 wineries and 230 wine-related businesses.

Each year more than 2.2 million tourists visit the area and it generates a regional yearly income of about $520.6 million, including wine production.

Historian Julie McIntyre said Newcastle was the only Australian university actively undertaking interdisciplinary wine studies research in the humanities and social sciences.

“This will be the first time the story of the Hunter’s wine industry and heritage will be presented to the wider com­munity. We expect it to become a model for future studies of wine region identity and influence,” Dr McIntyre said.

This story Administrator ready to work first appeared on Nanjing Night Net.

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